Maitland’s Locally Owned Hire Shop

PROJECT OVERVIEW

Maitland Hire came to us for assistance after 2 big name competitors moved in to their area. The previous website was out of date, and difficult to update. It was ranking okay, but needed to get the phone ringing again. This is the kind of project we love – levelling the marketing playing field for an established, locally owned business

NEW CRISP CLEAN DESIGN

First on the list was a mobile phone friendly website. And then to display the large range of hire equipment available in a visual, navigable list. And it had to look modern and inviting. Our finished product checked all those boxes.

BOOST GOOGLE RANKINGS

The previous website could be found on Google, but it needed to attract more clicks. We rewrote the meta titles and descriptions to invite more curiosity and clicks. We structured the site so Google could rank specific pages to match search – if a user typed “brushcutter hire Maitland” for example. And we connected the Google Analytics and Webmaster Tools so there will be measurable, actionable data to educate decisions in the future.

MORE INFORMATION TO CLIENTS

We are strong believers in building websites that are helpful. The more trust you can build before a customer picks up the phone, the easier it is to build rapport once they are on the phone. So we wrote this site to give far more descriptive info on each product available. And it is just beginning. This industry does not suit prices on websites, because other establishments will simply undercut them. So we included a nice, clear banner inviting a price enquiry.

OTHER CASE STUDIES

Please explore this selection of featured projects we completed in partnership with our clients.