We reimagined Search Engine Optimisation (SEO)

And we're proud to offer our new service: 

Site Optimisation (SO).

Our service is no longer only for Search Engine Optimisation. It’s about taking a holistic website optimisation approach. Including speed, helpfulness, structure, conversion split testing. It’s also taking into account what Google is seeking to reward with its algorithms. So with a broader focus you get an increased benefit, both to search channels and to all your other marketing channels.

Search (whether organic results or Google Ads) is an important part of the equation.

But there are other aspects that are also just as important to consider:

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Traffic optimisation

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Speed optimisation

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Click Through Rate (CTR)

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Conversion optimisation

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Keyphrase targeting

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Long tail phrase optimisation

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Bounce rate reduction

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Branding optimisation

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Landing page optimisation

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Even administration time - speeding up back-end publishing of content.

And each of the above objectives help all of your other marketing efforts (as well as being search ranking factors.) This is what white hat SEO is all about - sites that are optimised for humans.

Imagine an optimisation program that boosts the metrics for all other sources of traffic to your website, as well as boosting your Google traffic!

Whether it's from print, social media (Facebook, Instagram, LinkedIn, YouTube etc), email newsletters or another channel, everyone appreciates faster, clearer and more helpful websites. And overwhelmingly, Google is seeking to reward websites that people go to and like (measured by low bounce rates and engagement, return visits etc).

Imagine an optimisation program that includes a monthly conference to discuss and explain our recommended activities for the next 30 days!

The problem with the standard SEO, from a client experience, is that it is mysterious, long term, and isolated (take backlinks for example. What are they? How do they help? Is it worth paying for this strange strategy?).

Site Optimisation is transparent, has short term benefits and enhances your website asset on every front. Not merely for your three search terms on Google.

Imagine an optimisation program that empowers you to create content and publish it on your site. Firstly, with guidance, you are better at it. And secondly, it’s a chance to reduce the cost of your SEO.

Content is a key tactic, but the business owner has better industry knowledge than us. So it must be a collaboration, where we seek to build your authority and brand. Don’t outsource all your content! We’ll coach you how to make better content, rich with your insights.

Here's how we deliver Site Optimisation (SO):

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Set short and long term goals together

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A small retainer for monthly conferences, including measuring and reporting back

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Make recommendations of actions we can both take to achieve those goals

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Explain why we are making those recommendations

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Allow you to choose (with our guidance) which actions will be taken

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You only pay for the activities approved and performed in that month, so you can control the spend to match your goals

So month after month your website becomes more helpful, and a business asset that you are increasingly proud of. You can send people to helpful pages when you meet them at marketing events. Give instructions to clients by linking them to a help article on your website. Send out follow up emails to leads with a link to a case study of how you helped a similar customer in the past.

Everything in the above list makes your website a hub for new and existing customers and your network. So your website grows in its ability to sell for you. You won’t get that kind of benefit with regular SEO services, which focus only on rankings via links and keyword stuffing.

And here’s the thing: everything in the above list includes genuine advanced search engine tactics! Because they are helpful to Google at understanding your website (due to the growing list of keyword-rich, relevant and helpful content) and Google can see the increased engagement and time spent on the website.

Don’t spend another cent on standard SEO. Change to SO and dramatically increase your ROI! Or in plain terms: Use smart Site Optimisation techniques and not the costly standard Search Engine Optimisation approach and watch your traffic and enquiries grow!

We will tailor a package for your particular business needs and budget.