1. Well-chosen domain name that is clear to customers
2. Email address on domain name – move away from displaying hotmail-type addresses
3. Tag Line – clearly explain what you provide, as if to someone who had no prior knowledge
4. Contact Details – clearly display phone, address and email for client use
5. Contact Form – make it easy for them to leave a note (make sure you test this, and that it records a copy of submissions on your website)
6. Map – showing your location, or the areas you service
7. Google My Business account with Google+ page
8. Media Content – images, diagrams etc. make all the difference to clients calling or not
9. Each major service/product clearly defined
10. Explanation of the problems you solve
11. Mobile and tablet friendly
12. Website visitors statistics tracking and reporting