Promoting a website with a unique domain name
Google ranking is always a fun challenge. We love working with clients to make sure that their website is indexed in the most sensible way.
Overcoming challenges with unique business names
After a consultation with a radio station, one of our clients realised that the name of their business may not be easy to digest over the airwaves. So directing people to do a Google search to find their business may present a challenge. We encounter this sometimes with businesses that have a name that is unique. These names are tricky to spell without seeing it written down.
Making unique business names findable
The challenge here is that a radio campaign is promoting a new business with a unique name that is hard to spell. People will hear but not see when listening to the ad. So the radio station wanted to be able to tell people a different phrase to search in Google for. This would make the website findable.
Creating a searchable phrase for Google ranking
Our challenge became ranking “uconnec.com.au” for the phrase “show me the solution” or “show me the solution Central Coast”.
Launching with a memorable domain name
To do this we published the website on ShowMeTheSolution.com.au. Of course we fast-tracked it by immediately submitting a crawl request through Google Search Console. We wanted to make sure that it was googleable on a deadline. This way the radio campaign could go live to support the launch of the new business consulting website.
Using a hook for easy recall
Instead of encouraging people to look up uconnec.com.au (which is tricky to spell), listeners are told to simply Google “show me the solution”.
A clever play on words for brand recall
It is a fantastic play on the phrase “show me the money” from the famous movie, Jerry Maguire. It is a hook in people’s minds to be able to remember the phrase “show me the money” then switch it for “show me the solution Central Coast”.
Making Google searches memorable for listeners
This way it’s memorable for listeners to then Google. So when they stopped driving they could look it up.