Local SEO is the process of optimising your online presence to attract more business from relevant local searches. It involves strategies that help your website rank higher for geographically-targeted searches, making it easier for potential customers in your area to find you. Local SEO is important for small businesses and companies that cater to a specific location or region.
Why local SEO matters
If your business has a physical location or services specific local areas, ranking well in local search results is important. Here’s why:
- Higher visibility in local searches
When someone searches for a product or service “near me,” Google uses a range of factors to determine which businesses should show up in the search results. By optimising your website and online presence, you increase your chances of being found by local customers. A well-optimised Google Business Profile (GBP) can help your business show up in these search results, often in the coveted “Map Pack” section of the search engine results pages (SERPs). - Increased website traffic and foot traffic
Local SEO helps drive both online and in-store visits. By appearing in local search results, potential customers are more likely to visit your website, call your business, or even stop by in person. A strong local SEO presence ensures that your business is visible to those actively searching for your products or services in your area. - Better conversion rates
When local customers can easily find and contact your business, conversion rates tend to improve. Local SEO provides an opportunity to focus your marketing efforts on the people who are most likely to convert – those nearby. This leads to better return on investment (ROI) for your marketing strategies.
Key elements of local SEO
- Google Business Profile optimisation
One of the most effective ways to improve your local SEO is by optimising your Google Business Profile. This includes ensuring your contact details are accurate, keeping your business hours updated, and adding photos of your products or services. The more information you provide, the more likely it is that local customers will find and engage with your business. - Local citations and reviews
Another important aspect of local SEO is building local citations (mentions of your business name, address, and phone number on other websites). Reviews are also incredibly important; positive reviews not only build trust with potential customers but can also improve your local search rankings. - Optimising for mobile
With a growing number number of people using their mobile devices to search for services and products, local SEO should include mobile optimisation. Ensuring your website is mobile-friendly makes it easier for local users to access your business information and contact you on the go.
Want help to get started with local SEO?
Get in touch with MakeWeb today and we’ll help you boost local rankings.