Landing Page Project Setup

The purpose of a landing page is to drive a specific action from visitors by focusing their attention on a single goal, such as signing up for a service, downloading a resource, making a purchase, or registering for an event. Unlike a full website, a landing page is streamlined and targeted, with minimal distractions, persuasive content, and a clear call to action designed to convert visitors into leads or customers. It serves as a powerful marketing tool to support campaigns, capture interest, and guide users toward the next step in the customer journey.