If you run a business on the Central Coast, you want people to find you easily when they search online. A well-managed Google Business Profile (GBP) helps you appear in local searches, attract more customers, and stand out from competitors.
You don’t need to be a tech expert to improve your profile – just focus on these three key areas:
1. Keep your details up to date
If your phone number, address, or opening hours change, update your website first – Google checks this information against your site. Once that’s done, update your GBP to match. Keeping your details accurate helps customers reach you easily and shows Google that your business is active and trustworthy.
2. Get more reviews (and reply to them!)
Reviews help people decide whether to choose your business. Encourage happy customers to leave a review and always reply, even if it’s just a simple thank you. If you get a negative review, reply politely and professionally – it shows you care about customer feedback.
3. Post regularly
Google favours businesses that use their profile actively. Posting updates, special offers, or helpful tips keeps your profile fresh and engaging. Even posting once a week can make a big difference in how often your business appears in search results.
MakeWeb can help
Keeping your profile up to date takes time, but it’s worth it. If you’d rather focus on running your business while we handle the details, get in touch – we’d love to help.