It really depends on your target audience, geographical target area, and interest in your product – for example, if it’s a niche product you are going to have less interest than for a more generic, all-appealing product or service.
What’s really important is to look at website visitor numbers and increasing those using organic growth, paid search, referrals and external marketing activities. Firstly, ensure you have Google Analytics set up to measure your website analysis. This software looks at visitation numbers, behaviour and content etc.
The key thing to start with is to know your own benchmarks. And then work to increase the traffic steadily from there.