The Solution: A System for Visibility and Trust
We implemented a focused, three-pronged strategy. This approach leveraged their unique services to increase local ranking and built a scalable system for reputation management.
Local SEO Foundation: We immediately cleaned up all online citations to reflect the new address. This stopped the patient phone calls about being lost. We fully optimised their Google Business Profile to highlight new services.
- Reputation System: We installed a simple, high-velocity review system. This included printed review cards handed out in-store. We also launched a campaign to solicit reviews from existing, satisfied customers. We provided assistance responding to every new review promptly.
- Targeted Content Asset: We published a standalone satellite site. This asset focused on key services like vaccinations and sharps disposal. It linked patients directly to booking pages with pre-selected options, improving patient flow.
We had a bumper month last month!
Luke Owen
The Results: Bumper Traffic and Trust
The strategy delivered an immediate and measurable return, building local trust and driving patient interactions.
- Traffic and Engagement Soared: We saw a 62.6% increase in Google Impressions year-on-year. Patient interactions also increased by 28.9% year-on-year.
- Trust Rebuilt: The average rating jumped from 3.9 stars to 4.6 stars. The pharmacy achieved 131 total reviews (up from 60). They secured 49 new reviews in the last month alone.
- Operational Wins: Phone calls asking for directions have stopped. The team now has a simple system for asking for and responding to patient feedback. This has surpassed their original review goals. The bumper month confirmed the strategy is working to drive patient flow.
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