Web Design for Mobile Pool Service in Port Macquarie
Pollard Pools needed to transition from a location-based and comprehensive service to an online, mobile and streamlined offering within a short-time frame.
As part of an overall marketing campaign, they wanted a new look and feel website that conveyed their new business offering to new and existing customers.
Key features included:
- New design website
- Highly ranking website on Google
- Special effects before & after image features
- Right-hand navigation
- Custom-made CMS interface
Client:
Industry:
Services:
Purpose:
Web Design for Mobile Pool Service in Port Macquarie
Pollard Pools needed to transition from a location-based and comprehensive service to an online, mobile and streamlined offering within a short-time frame.
As part of an overall marketing campaign, they wanted a new look and feel website that conveyed their new business offering to new and existing customers.
Key features included:
- New design website
- Highly ranking website on Google
- Special effects before & after image features
- Right-hand navigation
- Custom-made CMS interface
Client:
Industry:
Services:
Purpose:
Brief & Idea
A newly designed and structured website to clearly promote transition from a location-based and comprehensive business offering to an online, mobile and streamlined service.
Pollard Pools wanted to rank higher on Google results.
The website was needed within a short-time frame as it was part of an integrated radio and print promotional campaign to transition the business over a three-month period.
Result
MakeWeb worked with Pollard Pools to ensure their streamlined business transition went smoothly and was conveyed through well structured pages and a beautifully designed website.
The side navigation component was implemented as part of a strategy to highlight parts of their business that they needed to stand out.
Pollard Pools needed to rank higher in the Google search results and with MakeWeb’s expertise, the rankings increased substantially. Thanks to a collaborative ‘content coaching’ approach, additional content-rich media was included, in particular within the equipment section. High-volume, relevant information for the customer was also helpful for building up Google’s searchability.
Along with result-driven strategies, MakeWeb was able to custom-build an easy to edit CMS to better manage the high-volume equipment listings that needed to be included.
Special features were incorporated such as before and after images with a slide across button – depicting visual representation as well as a fun and interactive element for the website visitor!
The result? The client loved their new look and feel website! Delivering on functionality, design, messaging, user experience and ranking on Google – the brief was met and exceeded expectations.