Doctor Recruitment Website Case Study

Brief & Idea

The solution: Role-specific control and efficiency

We delivered a new digital platform that removed admin bottlenecks by providing a role-specific control panel, engineered for the practice’s unique needs. This system allows the admin team to manage important information themselves, including:

The doctor recruitment tool: We built a strategic, media-rich careers section, incorporating new lifestyle photography and compelling culture content to position the practice as an attractive employer.
Immediate communication control: We delivered a dedicated role-specific control panel that empowers staff to instantly publish and remove all important website notices (including individual notice bars for each doctor) without involving IT, making sure communication is always accurate.
Detailed information control and direct booking: We created a dedicated control feature that allows the Practice Manager to instantly set up the visibility and specific contact/booking method for every doctor. Each doctor profile now links directly to their own booking page, so patients go straight to the practitioner they want instead of starting the booking process again.

"Feedback from 2 prospective GPs last week was that they had driven past the centre many times going to Bunnings but hadn't been inside. They found the pictures and the pages displayed a clean, modern practice site... they came in for a meet up last week and both will be starting within the month!"

D Barrett

The Result

The results: Immediate recruitment and less admin pressure

The implementation of the Role-Specific Control Panel and the strategic Recruitment Asset delivered an immediate and measurable return on investment, securing both new income streams and reduced workload for the admin team.

2 New GPs hired within 30 days: The revamped website, with more clarity on the quality workplace, directly led to the successful hiring of two new General Practitioners within the first month of going live. The doctors reached out to the practice after having seen the website.
Fewer booking issues and unnecessary calls: The detailed information control and direct booking links gave back significant staff time, previously wasted correcting inaccurate patient booking enquiries or fielding basic information calls. The patient journey is now clear, reducing daily confusion.
Guaranteed platform reliability: The admin team gained autonomy to maintain changing website data. This makes sure the website is always an accurate, compliant source of information, which increases patient trust and reduces the risk of liability from outdated notices.