Doctor Recruitment Website Case Study

The Solution: Role-Specific Control and Efficiency

We delivered a new digital platform that eliminated administrative bottlenecks by providing a Role-Specific Control Panel, engineered for the practice’s unique needs. This system allows the administrative team to manage mission-critical data independently:

The Doctor Recruitment Asset: We built a strategic, media-rich careers section, incorporating new lifestyle photography and compelling culture content to position the practice as an attractive employer.
Immediate Communication Control: We delivered a dedicated Role-Specific Control Panel that empowers staff to instantly publish and remove all critical site-wide notices (including individual notice bars for each doctor) without IT involvement, ensuring communication is always accurate.
Granular Information Control and Direct Booking: We engineered a dedicated control feature that allows the Practice Manager to instantly configure the visibility and specific contact/booking method for every doctor. Importantly, each doctor profile now carries a direct booking link that bypasses the booking platform funnel, guiding patients straight to the specific practitioner.

"Feedback from 2 prospective GPs last week was that they had driven past the centre many times going to Bunnings but hadn't been inside. They found the pictures and the pages displayed a clean, modern practice site... they came in for a meet up last week and both will be starting within the month!"

D Barrett

The Results: Immediate Recruitment and Operational Relief

The implementation of the Role-Specific Control Panel and the strategic Recruitment Asset delivered an immediate and measurable return on investment, securing both new income streams and reduced workload for the admin team.

2 New GPs Hired in 30 Days: The revamped website, with more clarity on the quality workplace, directly led to the successful hiring of two new General Practitioners within the first month of launch. The doctors reached out to the practice after viewing the website.
Administrative Chaos Reduced: The granular information control and direct booking links recovered significant staff time previously wasted correcting inaccurate patient booking inquiries or fielding basic information calls. The patient journey is now clear, reducing daily confusion.
Guaranteed Platform Reliability: The administrative team gained autonomy to maintain changing website data. This ensures the website is always an accurate, compliant source of information, which elevates patient trust and reduces the risk of liability from outdated notices.