When it comes to getting your business found on Google, it’s tempting to jump straight into setting up your Google Business Profile. But we like to do things properly. And that means waiting just a few weeks before creating your listing. Here’s why.
We optimise your website for local SEO first
Before we even think about your GBP, we make sure your business website is optimised for local SEO. That includes adding local schema markup – a bit of behind-the-scenes code that tells Google your business name, address, phone number and services.
We also make sure your local keywords are used in all the right places so your site starts showing up for the searches that matter.
We set up Google Analytics and Google Search Console
To help Google trust your website, we connect it to Google Analytics and Google Search Console. This shows Google that your site is real and active, and helps us track how your traffic grows over time.
More importantly, it helps Google index your website and business address properly, which lays the groundwork for your profile.
We help avoid Google Business Profile video verification requests
When a Google Business Profile is created too early, before your website is indexed or linked to Google tools, you’re more likely to get asked for video verification. That process can be tricky and delay your listing going live.
By waiting around three weeks, we give Google enough trusted signals to verify your business more smoothly, often without needing that extra step.
Setting your local business up for long-term success
So yes, we wait, but it’s for a good reason. By getting your website, keywords, and tracking tools in place first, we make sure your Google Business Profile setup goes as smoothly as possible, and sets you up for long-term local SEO success.